Why Brands are Publicizing Their MAP Policies

Minimum advertised price, or MAP policies are used by brands and manufacturing companies to make sure that their sellers do not advertise their products below a certain price. This has been common practice for a while but why are companies suddenly publicising their MAP policies and should you consider doing the same too? What is […]

Uniform Confusion: I Really Don’t Work Here

Have you ever been in a store and had a fellow customer mistake you for an employee? For some people, it seems to happen a lot. Maybe they just have a face that makes people think they work at the store. However, sometimes the confusion is a matter of dress. People see what they believe […]

How to promote your brand?

Band promotion is a tricky business. The music industry has gone under a lot of advancement and the way it works has changed completely, which is why promotional tips and tricks that were successful 4-5 years ago, are no good now. Earlier music enthusiasts used to take up albums and play them, but now they […]

6 Reasons Why Your Business Needs Strong Branding

Branding is one of the most important aspects of any brand. The branding of your business should be done keeping in mind the nature of the product or service you are selling. Branding must also be consistent with the level of competition in your market. Before you market your product you need to make sure […]

Social Media Strategy – Keeping Your Brand Alive

Social media strategy does not totally veer away from what has been the usual practice when it comes to traditional media strategy. Traditionally, corporations, businesses and organizations need to hire an entire department to handle marketing concerns. This department will need a considerably substantial financial support and of course, a much longer time frame to […]