Are you tired of scrolling through your social media feed? Are you straight-up tired of even talking about social media? We have some unfortunate news for you, sites like Twitter, Facebook, and Instagram are here to say. We also have good news, too! If you are a business or branded professional looking to reach a new audience, these services should be part of your marketing toolbox. If you don’t know where to start or how to use social media for marketing, you’ve come to the right place. Let’s start with the most oft used social media client for marketing purposes: Twitter.
Using Twitter For Marketing, Simple Tips!
Twitter is one of the fastest moving social media platforms in existence. Due to the nature of the platform, information comes at you in clumps of text with images and videos sprinkled in. Retweets, engagement, and follows are the currency of Twitter and if you are a business, you are going to want to cash in. Using Twitter as a business doesn’t have to be hard, but it does take some discipline. Exercise your own discipline by memorizing the following business marketing tips that we are about to reveal to you!
1) Create a Concise Profile – Nobody likes to wander around a page in order to figure out what a brand is all about. In fact, I’ll take that one step further. If I can’t quickly identify who you are and what you do, I’m moving on. Take a look at this Twitter user, for example. I immediately know who they are via a professional photo and their bio is dedicated to everything that they are a part of. They even have the URL to their company anchored right on their profile. That’s perfect. When you create your profile, keep it simple and to the point.
2) Stick to Your Brand – As a form of social media, it can be easy to get lost in the weeds. If you are like me, you don’t like staying on the sidelines. As a branded Twitter account, however, you need to refrain from interactions that don’t have anything to do with your brand. Don’t leap into political arguments or waste time discussing someone else’s business. Stay focused on who you are, what you do, and why everyone should turn to you.
3) Be Active, But Not too Active – Twitter is a great platform for quick bites of information. As a Twitter user myself, I like being able to collect a diverse array of opinions from the comfort of my feed. Unfortunately, I can’t see everyone’s opinion if specific users are constantly cranking out Tweets. Nobody likes a Tweet-storm, so make sure you practice moderation with how many messages that you send. You don’t want to scare off potential partners or customers due to overloading them with content. Depending on your location and your industry, the ideal amount of messages can vary. Research other brands in your niche for a heading to see how active you should be.