Structuring and implementing a personal online marketing project is an imperative action to be successful these days, whether in the corporate, business or political universe. Today’s great information channel is undoubtedly the Internet, which makes your presence on this channel mandatory if you want to be noticed.
The problem is that many people think that personal online marketing is intuitive or that it needs to be as “spontaneous” as possible. We agree with the question of spontaneity, after all, if you want to create a personal brand on the Internet that is solid enough to generate business opportunities, it needs to be genuine. Importance of the affiliate marketing tools is essential and that are easy to be used.
As for the question of personal marketing on the Internet being intuitive, yes, I disagree a lot, because in fact, the creation of a Personal Branding strategy in digital media is getting more and more technical.
First step in online personal marketing – Planning
As with any other activity, and especially when it comes to digital marketing, planning is essential for the success of your personal Internet marketing strategy. It is useless to go to isolated initiatives on different fronts of digital contact if these channels do not talk to each other.
One of the great secrets of online marketing today is the creation of synergy between the different channels and this is only possible from a good planning of your personal online marketing.
Therefore, the first step in your personal Internet marketing strategy should be to establish an action plan that will guide your next steps. Define points like:
- What are the goals of your online presence?
- How much of your time can you dedicate to this activity?
- What digital channels will be employed?
- What skills will you need to develop for success in this area?
Only after planning your personal online marketing strategy should you get your hands dirty. We know that the operational part of a project is much more seductive than the planning stage, but without the second, the first becomes ineffective and will not present the expected results.
Achievements are important but values also count
Many people believe that personal online marketing is just a matter of amplifying their professional achievements so that people become aware of their professional or business success.
Of course, this is one of the functions of personal marketing , but what these people forget is that personal values count in the evaluation of a professional.
A recruiter looks for signs of the personality of the people he searches on the Internet, notably on their profiles or professional Facebook pages. The use of affiliate marketing course is also important. He wants to know what are the values that guide a candidate’s personal life, and which should probably be reflected in his professional life. Likewise, a future business partner, in the case of online personal marketing aimed at promoting a company, seeks to know the personal values of its future partners.