Having a strong digital marketing strategy in place is essential this year – your business’s success will depend on it. The right kind of digital strategy will lead to increased sales, new clients, and long-term growth. Following are 5 digital marketing essentials you need to implement this year if you haven’t already.
Even if your website or content marketing looks great on a desktop computer, how does it translate across other devices? Consumers today expect cohesion across all their devices (smart phone/laptop/tablet/desktop), and the better accessibility you give your target audience, the more likely they’ll be to do business with you.
Keep Up to Date with Your SEO Efforts
You might think that your service or product is fantastic, but is it reaching everyone that needs to know about it? If implemented efficiently, SEO can significantly help your brand get in front of the right people, those who want what you’re offering. Industry experts CT SEO advocate adjusting your SEO, at least once a quarter. You need to if you want to keep up with Google’s many algorithm updates.
Social Media is a Must
Social media has become one of the most important digital marketing tools for getting the word out about virtually any brand. Once you determine which social platforms your target market uses, you’ll be able to figure out the best dates and times to share your posts. You’ll also be able to test what triggers likes, comments and shares. Most important of all is consistently engaging with your audience, starting conversations and responding quickly to them. You can also take advantage of social media ads. These ads can be very effective if you go beyond just boosting a post and take advantage of the more targeted ad options available on Facebook, etc.
Prioritize Your Customer’s Needs
When building a brand online, a lot of people rush to create ads and generate traffic to forcefully drive profits. Unfortunately, many lose sight of their customer’s needs during the mad rush to make money. If you don’t prioritize your customer’s needs all your digital marketing efforts will be ineffective.
Blogging gives your brand a sense of authenticity, and consumers are far more likely to buy from a brand that’s authentic instead of generic. A blog is also a powerful lead generation tool. Posting valuable, relevant content will drive traffic to your social media platforms, website and landing pages, in addition to increasing your search engine rankings. Each post you produce is another potentially indexed page on your website. This makes it much more likely that customers can find you when they search online. What’s more, it suggests to search engines that your web presence is active, which also helps your content achieve high rankings in search engine results.
When it comes to digital marketing, email continues to be a highly effective way to reach your audience. Email marketing also needs to be mobile friendly. As a matter of fact, over half of all U.S. smartphone users access their email on their phones as opposed to a desktop.
It’s important to remember that authenticity is key when it comes to any of these digital marketing strategies. Once you’ve achieved that, your online presence will make it possible for you connect with your target audience in ways previously undiscovered and develop a brand that they’ll repeatedly want to engage with.