When it comes to SEO, there are two ways you can raise the search rankings of your website: on- and off-page SEO. On-page SEO involves what you can do on your website to increase your rankings, while off-page SEO involves what you can do outside of your website to improve your rankings.
Both are just as important in order to make sure that your website gets found in a search, but we’re only going to deal with off-page tactics in this guide.
Optimizing your website for off-page SEO means you’ll have to improve the way that both users and search engines see your site in terms of reliability, superiority, and relevance.
On-Page vs. Off-Page SEO
On-page SEO mainly involves factors like:
- Page titles and headings
- Descriptions and tags
- Quick-loading pages
- High-quality and regular content
- Internal linking
Off-page SEO generally comes down to one major factor, which is excellent quality backlinks to your site. The more of these you can get, the better, however, it usually comes down to quality over quantity, as you would want backlinks from websites with high rankings.
You can create backlinks to your website in numerous ways, such as:
- Guest post or Blogging
- Social-media activity
- Influencer marketing
Guest Posting or Blogging
Before social-media marketing, there was blogging. One of the earliest marketing strategies on the Web. Which has stood the test of time, as it creates a vast amount of benefits:
- Blogging is the one of the most major types of content for marketers to create.
- Sixty percent of promoters use blogging in their social-media content.
- Websites using blogs has more indexed pages than any other.
There has always been a correlation between the amount of shares social-media content receives and how well its website does in search rankings.
The more users on social-media that share your content, the more backlinks that specific content gets. Social-media is basically a way to get a lot of free exposure for your website.
This is just one of the major ways to create backlink exposure to your websites, and creating an effective way of using off-page SEO to improve your rankings.
Influencer marketing is a strategy where business’ and brands work with social-media and blogging influencers, in order to promote their products or services. These influencers have larger audiences, business’ want to advertise to that audience by having their products or services promoted by these influencers.
Influencer marketing includes both paid and non-paid arrangements. The first one is when a business pays or gives influencers a free product in exchange for their advertising. The latter is when both enter into a mutually beneficial relationship.
Although it has come under attack recently for inauthenticity, however, it’s proven that it’s useful off-page SEO, with influencers having the potential to generate 11 times the traffic flow. If you work to nurture these relationships, you’ll see great change.
In this scenario, you’ll get backlinks when you co-promote your content on a range of different channels to a range of audiences.