Social media strategy does not totally veer away from what has been the usual practice when it comes to traditional media strategy. Traditionally, corporations, businesses and organizations need to hire an entire department to handle marketing concerns. This department will need a considerably substantial financial support and of course, a much longer time frame to come up with their marketing strategies. Of course you will still spend money when it comes to paying the people who will do all your social media campaign but it will not be as much as what you would spend for its counterpart in the traditional media.
With the tightening, cut-throat competition between businesses, companies and organizations are finding better and creative ways to tap its potential market making it wider and more accessible. Selling is the process by which one person persuades or convinces another person or group of people, to think or act in accordance to his wishes. But beyond selling, there is a greater need to keep the market hooked on your advocacies, products and services.
Even upon conceptualizing the product, you can make use of social media to conduct a feasibility study or any survey that will help you custom-fit your product to suit the choosy and critical taste of the public. Just create a survey and send it via email or post it at all social networking sites for people to answer and give back to you. It is imperative to note that the social media’s greatest advantage is that it is public. Meaning, everybody embraces it as if their own. You will also readily obtain the result of the survey from a wider coverage, at faster speed, and possibly at lowest cost.
Keeping track of your brand’s performance on the market can also be done through the social media strategies that your company has planned to do. Another social media benefit is that it is interactive. Once you start a conversation, others may join and talk back. You can really get the pulse of your customers first hand because you can get to interact with them. And because social media sites value the importance of privacy, users feel free to talk especially in the network that they trust, giving honest feedback, opinions and suggestions.
Your business can grow in leaps and bounds through the help of the social media strategies that your company will implement. Through the views posted by your network, you can informally brainstorm for new ideas, new products and new brands. Your consumers will be able to come up with new ideas wherein you could use for your brand. In doing such, they will embrace the brand as their own because they will feel that their voices and opinions matter to the brand owner. This will provide you the arms to battle another market with either a better brand or a totally new product.
Involvement breeds loyalty. If you keep your consumers involved in your business employing the social media strategy, you will keep them, not only loyal to your brand, but also to your name – all of these you can do through the help of a social media strategy.
Vizeum, part of Aegis Media launched in Australia through a major partnership venture with FRANk and we have happily rebranded as FRANkVizeum in our Melbourne office. In Sydney the brand remains as Vizeum. Since its inception in 2003 Vizeum has expanded into 47 offices over 36 countries with global network billings over US$5.3 billion. Similar to FRANk, Vizeum was set up as a challenger brand, to help clients interrogate the way their brands are perceived in the marketplace. Its thrust, first and foremost, is to understand what stimulates people and drives motivation to consider and engage with the brands they buy.